Rootwords "Just Amigos" - part 1: The storyboard

Everything started with a meeting between GanzHQ, KinyamaSounds, Rootwords and myself. The week before, Rootwords had sent me the lyrics of the song as well as explanations about the meaning of the story it depicts, the kind of message he wants to give through it. I made a first rough storyboard, suggesting a story and the kind of illustrations that could accompany the song. It was arranged into a powerpoint coupled with the song, so we could have an idea of the rhythm the images would pass so that it followed the music. It made us realize that the flow of speech was to quick for the video clip to be entirely made of drawings. Too much was said in too  short a time for it to be depicted into drawings and stay intelligible. At the end of the reunion, we decided the clip would be a mix between classic filmed sequences and comic pages that would illustrates some of the narrative parts of the song, with sometimes insertions of sketches into the filmed parts. In this way, two different actions would happen simultaneously, one with Rootwords singing while drawing in a coffee house, and the other telling through the drawings his ambiguous meeting with a girl that will become his friend... but just his amigo...


 We had only two months and half to make the clip because the single will be out the 25th of June. So we had to organize ourselves and work very fast. During next week, I made a second storyboard more complete, describing the entire video clip in 17 pages, with the images and actions associated with the lyrics and  a suggestion of camera movements. You can read below an example of the storyboard.